Introduction
When contemplating my senior project, I considered numerous possibilities. Drawing inspiration from my time at Bath and Body Works, I felt an inclination to rebrand their Hispanic Heritage candle collection. The previous year's celebration fell short, featuring plain pastel colors and scents crafted by a single Hispanic artist. It prompted me to question if this truly represented the Hispanic community.
As a young Latina, the need for authentic representation became evident, motivating me to create a project that instills pride.
As a young Latina, the need for authentic representation became evident, motivating me to create a project that instills pride.
Challenges
A significant challenge arose from stereotypical elements associated with Hispanic identity being misused.
However, I resolved to infuse my values and style into the project, acknowledging that the Hispanic label would persist due to my background.
The decision on what to create was a struggle, but my recent interest in plant care, a practice passed down by influential women in my life, became a guiding theme. Reflecting this connection, I chose to incorporate handcrafted paper collages, a technique intertwined with Hispanic culture.
Bold, celebratory colors and botanical imagery symbolize the extensive Hispanic history rooted in nature, presenting a visual narrative that goes beyond mere candle labels.
Conclusion
In the culmination of this project, my vision expanded beyond the confines of rebranding Bath and Body Works' Hispanic Heritage candle collection. Elevating the endeavor, I birthed my own candle brand—Verde Vida Candle. Rooted in a deep connection with Hispanic heritage, Verde Vida passionately weaves the soulful richness of tradition with the vibrant essence of nature.
This brand stands as a harmonious celebration where the beauty of Hispanic culture unfolds in every flicker, inviting individuals to embrace a sensory journey beyond simple candles. Through Verde Vida Candle, I aspire to share a product and a narrative that resonates with the heart and soul of Hispanic identity, fostering a sense of pride and cultural connection.
This brand stands as a harmonious celebration where the beauty of Hispanic culture unfolds in every flicker, inviting individuals to embrace a sensory journey beyond simple candles. Through Verde Vida Candle, I aspire to share a product and a narrative that resonates with the heart and soul of Hispanic identity, fostering a sense of pride and cultural connection.